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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, October 1, 2012

Contest: I'm giving 10% of my profits to your favorite charity!

I'm not even going to attempt to count the hours I've racked up since the last time I wrote. I'll say I've been on a tear, already 9,000 words into the End Times. I'm hoping it's going to be around 100,000, so I'm moving along nice with that.

First, I want to say thanks to anyone who has purchased Dead Religion. I can't thank you enough. If you haven't, get it now, and gift it ten times (I kid, kinda): Buy Here. The reviews I'm getting back are all very positive, and that's good. I'm having trouble penetrating the horror market, everything so far has been word of mouth that stems from me or someone I know. Just gotta keep on keepin' on, though. Currently I put an hour a day into marketing, and I've been neglecting this blog. I'm going to get back onto blogging, Monday's and Thursday's--as it's necessary too. Holla at Meet My Husband for reminding me of that all the time.

So what's next? I have an interview tomorrow for my book, and I've done another interview that is going up at the end of November (takes forever, right?). Got something in the works for late October, kinda Halloween themed, which should be cool for any horror fans--teaming up with some other horror authors for it.

So, I'm going to do a pretty little contest that I doubt many people will participate in, but I'm going to give it a try anyway. This is what I want to do: whoever can convince the most people to buy my book, I'll do two things for them: 1) I'll name a character in End Times (my next book) after them, and they can decide the character attributes (up to a point, after all, creative control rests with me), and more importantly 2) I will dedicate 10% of all profits I make during the month of October with Dead Religion to a charity of your choice. 

Pretty sweet deal, if you ask me.

Now, this is how you prove to me you did it: Simply have someone email (DavidBeersAuthor@gmail.com), comment here, tweet me (@engineofsociety), or facebook saying they bought it because you told them to. That's it. I'll trust you. Fairly simple, fairly easy, and in the end we're doing a good deed with charity.

We'll do it from today to 10/1/2012 until 10/11/2012.

Questions? Just drop me a line the same way.

Hope you guys decide to participate.

Tuesday, August 21, 2012

The Importance of Connections



Four hours so far this week. I'm considering by the domain name justafewmorehours.com. Would revamp the site, and all that good stuff, but I think it might be necessary. Running this thing off blogspot is nice and easy, but I can't do everything I want with the site. Just a thought.

I'm a believer that connections are everything. They're at least as important as talent. More important than hard work. In life, when you break everything down to the fundamentals, all you really have is connections. Friendships, lovers, family, colleagues. Everything builds from that. 

Don't believe me? Piss off a teacher in school and see how much extra help you get. Become a teacher's pet and see how much you improve in a year. You're route in life, from a very early age, is determined by the relationships you form.

This is a problem for me. Two things bug me above all else: rudeness and stupidity. I'm not always the most tactful person, but I honestly try to treat people with respect. When someone doesn't do that though, either to me or to someone else that I know, it's hard for me to hold my tongue. It's hard for me not to snap back. 

A mid level exec once told me that if you want to move forward in business (or life), someone has to be able to come into your office, take a shit on your desk, and you have to be able to smile and say thanks. I'm working on this, but it's tough. I won't go into my horrible psychology that makes me nearly unable to tolerate that behavior, but it's important that I get rid of it. It's important that even when disrespected, I respond with respect and not anger.

Because, what we're talking about here, are relationships. We're talking about future friends and acquaintances. We're talking about book sales. We're talking about furthering ourselves in life. I'm 26, and I don't know much about the world, but I believe that to be true. 

You can do nothing without other's investment, and to get that investment, you have to build relationships. You have to deal with rude people; you have to deal with stupidity. This might seem a bit Randian, or Darwinistic, that I'm saying we build relationships to further ourselves--but if you don't think that's true, then I'm not sure you're thinking about this the right way. Even with love, we are trying to find happiness, so we build a world with someone else who will help fulfill this happiness. It's self interest that does it. 

Build relationships, do it genuinely whenever possible, and fake it if you have to. But build them. Have someone that you can call for any situation and know that they'll answer. Be the person that someone can call in any situation, and make sure you answer. It's the only way to move ahead.

And remember to smile.

Wednesday, August 8, 2012

Where Ideas Come From





So there's not much to write at the moment. I'm spending a lot of time scouring the internet, finding forums, and the like. Obviously much of this to build a platform, but I'm finding I actually enjoy it. Reading what others have to say on literature, or interacting with strangers on twitter, or asking questions that haven't been thought of yet all have their own satisfaction. I'm enjoying it and don't mind it one bit at all. 

I wanted to write a post on something I've been asked about a few times, and something that I don't really have to think about much--it just happens: where the stories come from. For the past fourteen months or so I have very few ideas for new novels. By very few, I mean I've had three. In the past week though, since I've known I was wrapping up Dead Religion, I've had maybe five ideas. 

It's like my mind knows where the creative energy needs to be going and when it needs to be going there. When I'm writing on a large piece, virtually nothing comes to me in the form of ideas for new work. When I'm done, everything I look at becomes a story. I was walking through the Air and Space Museum, and saw some of the old WWII uniforms. A story hit me at the site of them.

I think, though, that the most important--the strongest stories, for me at least--come from songs. Dead Religion was inspired from Hotel California. The line that says "you can check out anytime you like but you can never leave." That one line spawned a 71,000 word novel. Things changed, and the story expanded in ways I never knew when I heard that line, but the basic story is still here. 

Regina Spektor's Samson is definitely a novel that I'm going to write. It's one of the most beautiful and powerful songs I've ever heard, and made me think about Delilah, the biblical character, in a much different fashion.

My next book came from one line from AWOLNATION: kill your heroes. I'm still working out a lot of shit in my mind about it, but the underlying meaning of those words has a really good story in it.

I can put on Snow Patrol's Eyes Open CD and there is literally a story in every song.

A line from The Killers still sticks with me, but I haven't been able to find out the story behind it yet: they say the devil's water, it ain't so sweet, but you don't have to drink right now.

I'm not sure how my mind does this. I'm not sure if it makes me more or less creative, given that I'm using ideas others have already spun to create novels. There's not a lot I can do about it, either way.

So, according to this one post, I have about 4 novels to write. 

I'm okay with a back list.

Wednesday, August 1, 2012

Short Stories



Put in another 4 hours over the past few days.

This will be a brief post. My friend, Mister Grider--also marketing guru, told me that I should begin making this a central hub for my writing endeavors. I was planning on doing this, but was dragging my feet. Mister Grider decided I would no longer drag them.

So if you look at the top, you'll see a new page called stories. I wrote short stories for probably three years before I attempted my first novel. I have a lot of them, some good, a lot horrible. Since I started writing novels I haven't written many shorts, but I want to change that. I'm finishing up the novel here shortly, and in the time between getting this one and beginning my next one (which a song from AWOLNATION, Kill Your Heroes, inspired), I'm going to write some more shorts. Most of them are horror, although sometimes I'll venture into the world of romance.

Anyways, feel free to peruse. If you wanna donate a quarter or something, feel free to do that as well. If you wanna share them, or leave a comment--all is welcome. I have nearly a thousand hits on this blog, and only one comment--not sure what the means. Starting a convo is always good; so if you're lurking and disagree, agree, think I should shut the fuck up, or that I'm a horrible writer: tell me. I'd love to hear any of it.
Just don't talk shit about Ron Paul, bro.

Monday, July 23, 2012

Fear...Not?

Put in six hours since our last talk.

Settled on my cover designer. He's really into minimalist designs, as am I--so I think creatively we should see eye to eye.

I think that I have a high propensity of fear. Blame it on a troubled child hood or a rough neighborhood, it doesn't really matter why. It's there though. The fear normally takes the form of failure--that something isn't going to work, or that I'm not going to live up to my own expectations. 

Some say fear is healthy, and by some, probably everyone. I'm not sure I believe that, at least not the fear that I feel. Fear makes you want to stop. Writing, working, exercising, dieting, growing--in general, it makes you want to stop trying. 

Sure, fear of death is good. It makes you stop trying stupid shit like fucking texting while driving--no one does that anymore, right? But fear of life, not death, is detrimental. I cannot fathom a way that fear of life would not be harmful. 

Everyone has fears: my significant other will leave me, they'll find out I don't know what I'm talking about, my work experience isn't enough for this job, I need an education to get a fucking job but don't have the money for school, my dick is too small. I mean this list could go on and on forever. Everyone of those fears those is something that your mind throws in the way to stop you from trying. I heard a quote a long time ago, one of those cliche things people throw around and never really live by, that said: What would you do if you knew you couldn't be stopped? 

If you think about that statement, just really let it sink into your bones--the power of it wipes out all doubts and fears and lets you see what is really important to you. I'm not sure how much luck plays into this life we live, but I'm really beginning to believe the main thing stopping any of us from doing what we want is that twinkle of fear that pops up whenever we care about something. That fear that makes us think, not me--I'm not made for this, something is going to fuck this all up. 

If you get rid of that, all that's left is the entire world. If we can start thinking success is guaranteed; that there is no such thing as failure--how would we change? Every action we make in every day would be different because everything we did would be building onto our legacy, onto our fucking empire, because there'd be nothing to stop us. We should start living by that little mantra, and realize success is our birthright.

Thursday, July 19, 2012

Pay It Forward, Brah

Put in two hours this morning.


Talked to two people about book covers, discussed marketing strategies with a world famous blogger, researched Amanda Hocking.


So, I'm at a highly ranked MBA school. My grades are high. I'm at a pretty prestigious internship in the field of education. I've written a novel this year. That's a lot of shit to be proud of right there.


However, the single most thing I'm proud of in the past year was when I helped a very dear friend of mine, who was EXTREMELY down on his luck find a job in the career he had chosen but been forced out of. All the rest is just nonsense. That right there made me tear up when I found out he had the job, and even writing this right now, means more to me than all the rest (except maybe the novel, but I'm also a selfish prick).


Today I had a good friend of mine--he runs 70's Big--take an hour out of his day to sit down and talk to me about how he's made that site into basically a fucking movement. He introduced me to two other people that he thinks could help my book (titled Dead Religion in case anyone cares), and also started mentioning ways we could monetize this erotica craze. He didn't have to do that. The dude gets paid to write, workout, and walk around with his shirt off--so what if I used to give him my apples at lunch in 9th grade: HE DOESN'T OWE IT TO ME.


I got off the phone with him and talked to an upcoming 1st year MBA student. I don't know him from Adam. I was honest with him and did my best to explain the pitfalls I went through and the things to expect in school. Nothing life changing, but I tried to help.

Obama was right about that in his little speech that he's taking so much heat for. We all need help. We all need to give help. This writing thing is going to eventually work out. Maybe not this book and maybe not the next one, but at some point there will be a critical mass of fans. Throughout the entire process I'll help as many writers as I can, as well as any other profession that contacts me--and when I have a yacht, I'll do my best to find service in international waters so that I can calls for people there too. 


Helping people is the second most important thing I do in my life, besides write stories. I hope it's somewhere in your top three--because without it, no one gets anywhere. What's worse, I think a lot of what's good in life disappears. Maybe all of it.

Wednesday, July 18, 2012

Getting Lost

Put in about three hours since the last post.

Thought through a marketing plan then scrapped most of it. Researched covers, pricing strategies, distributors, formatters. Trust me, it's about as boring as it sounds.


One of my friends, who is a straight fucking bitch, stopped me in the middle of my spouting off the beautiful knowledge that I always do to say: blah blah, writing, book, blah, angry comment.  


Yeah, she's a bitch.


But, I think she was right too. I got lost today reading other people's bullshit. That's what it was, just their thoughts on publishing and being a writer and oh, how hard it is. Pretty much destroyed my brain; I thought about cutting off my hands so that I could never type out another story.


This game is simple:
1) Love the craft and write something worth reading
2) Make it visually appealing to the reader
3) Get as many people as possible to pay for it.


That's what I have to focus on. Whatever you're doing, business, music, law--that's what you have to focus on too.


Don't let anyone pull you off that track; getting lost is easy to do.

Monday, July 16, 2012

Working and such...

First, I really like the Arial font. I don't know why.
Second, I put in about three more hours of writing since my last update.


Most people go to work for 8-10 hours, come home, and spend time with their family, workout, watch television, or whatever else fancies them. That's fine. That's what keeps this world humming along at its pace. Most people enjoy their work, or hate their work, or somewhere in between--but it's basically a way to supply them with a comfortable life. Once again, this is fine.


For me, however, I think I'd rather peel my skin off and walk neck deep into salty ocean water. 


I write because I feel a basic need, not as strong as breathing, but something close. However, I also need to supply myself with a comfortable life--this is where my work comes in. I've been studying, nightly, the writer's that came before me (or, more accurately, the marketers). This has been work for me--after I finish my 8-10 hour day, I spend another 2-3 studying. Thinking. Planning. This isn't enough though, because all this stays within my own head.


Nothing inside your own head is going to do the world one bit of good.

Given that I feel my stories will add benefit to the world, I have to get these ideas out.



So I need more work. So from now on, every update I put on here is going to have what I'm doing outside of the actual writing--the need I have--to further my name as a writer. This isn't simply to brag, or to show people how far I'm willing to go; I'm doing it to keep myself honest. I can't tell you 6.5 readers I'm going to do something, then not do it. 


Today, I edited a story a stranger sent me. In my response I simply asked him to take a look at my blog if he ever gets a chance. It's a simple little nod, but I absolutely hate it when my first point of contact with someone is: hey man, I got a book coming out, keep up to date with all my stuff and then buy it. That shit happens all the time. Don't believe me? Go follow a writer on Twitter. I guaran-fucking-tee that within a day or two, you'll get someone selling you something. That's silly to me. I want to build a fan base, and fans--to me--are simply relationships. Will this guy ever check out my blog? Maybe. Maybe not. Still, I put my name out there.


I also studied some more. J.A. Konrath is a goddamn genius when it comes to marketing books. I'm not a huge fan of his writing, but the guy just straight pushes the envelope when it comes to marketing. I just used 'when it comes to' twice in two sentences--obviously, I have some work to do with my own writing. I think that the studying will die down within a month or so and I'll begin more action, but I have to know what to do before I can do it.


From now on I won't be as in depth about what I'm doing to further my name, but I wanted to give you an example. I'm sure some of you out there aren't simply doing the 9-5 thing, but have some big goals. If you do, you HAVE to work outside of the 9-5 to accomplish them--you have to be building those relationships. This doesn't only apply to writing; it applies to anything you want to be successful at. At the core, there are only individuals with the only thing connecting us being relationships.

Saturday, July 14, 2012

Shaping The World

Put in six more hours since the last post.

I'm coming to realize the writing is the easy part. As a young writer, and by young I mean beginning, I had some really great influences around me. They taught me about the craft, about the importance of words--about the beauty of it all. They taught me about the seriousness you must approach the keyboard with, and that sloppiness isn't acceptable. They taught me how to write, and while I may do it poorly, it certainly wasn't for their lack of teaching. These people though, all of them, focused not one wit on marketing. 

The more I move into the marketing role of an entrepreneur (which self publishing authors most definitely are), the more I realize it's all about relationships. Even this run away best selling bullshit of a book, Fifty Shades, is about relationships. Women's relationships with their own sexuality or lack there of it. 

I have a goal and I'm afraid to actually say it out loud, because that means you're held accountable, right? No one wants to be accountable, not when the fucking coin is still flipping in the air and it's probably weighted so that it's most likely not going to fall on the side you need it to. Still, time's running short. I'm 25, been writing since I was nineteen, and it's time to get serious. My goal is a 500,000 books sold in five years.

That's half a million relationships I have to build. Build them strong enough so that they feel spending 5-8 bucks on a book isn't a waste. Relationships are best built face to face, hand to hand, and all rely on trust. I've got maybe one hundred people right now I can count to buy my book; that might even be a stretch. So all I have to do is find the other 499,900 that are looking for something to read. 

That's daunting and I used to think it was out of my control. I used to think I do the work of writing and the writing will do the rest of the work for me. That's not true. Work your ass for twenty years at work and neglect the politics, see how far you rise. The same is true here. This is in my control, not in an agent's hands, not in a publisher's. It's up to me, and there's something about that I like. When you read about artists, or even business men--people are constantly fucking up their work. Not getting the intricacies and not caring about the brand as much as the creator does. Dave Chapelle hated Half Baked, thought it was movie for kids about smoking pot. He lost his creative control and then lost his movie. With the route I'm choosing, I don't lose the creative control. Everything, from the first word to the cover, is in my control. 

I'm already shopping around for editors, trying to find someone who fits my style--I wouldn't be able to do that with any other route. That's power there; that's the ability to shape the world as you want.

People shirk from that power because it's also the power to fail.

I think you either shape your world or someone else shapes it for you. 

Tuesday, July 10, 2012

Finding Leaders

Been a week since I've last posted. Been busy with a wedding and drinking on the 4th of July--no reason not to lament the destruction of our ideals on the day we were birthed, right? Anyways, put in about 8 hours since the last time we spoke.

Ever since I got into the writing racket, about 5-6 years ago, I've actively searched out the greatest in the field. I've read Stephen King's On Writing three times. I've researched how everyone from Anthony Trollope to Dean Koontz writes their books. I've read blogs until my eyes have bled ink on things from plot to character building. I have had amazing authors completely destroy two of my novels, break me down until I'm a crying child. I read fucking Moby Dick. Have you read Moby Dick? No, probably not, because it was written like two hundred years ago and has no connection to anything now. Wanna know why I read that long ass, ultimately boring novel? Because Herman Melville was a goddamn genius.

I've researched these people because to ever attempt what they've done, I have to know what they've done.

I know a guy who does a lot of work on websites. I mean, the cat is constantly talking about the 11-12 hour days he works. His websites look a shit ton better than anything I could design (notice why I'm using Google's Blogger?), but I'm not sure he's growing as a creator. I can go back and look at something he put out 3 years ago and compare it to today, and the similarities are so striking that it makes me think no growth has occurred. I don't know, I could be completely fucking wrong about it--I'm only going off what the eye sees, but in the end, isn't that all that matters?

I'm finding leaders now in another realm: marketing. Everything in life, whether it's the shoes you put on your feet or the job interview you're wearing them to, is all about marketing. I'm shit at marketing right now--outside of the academic sense of the word, I know nothing. So that's what I'm doing, I'm studying those that came before me: the writers that are millionaires, the bloggers who have massive followings, anyone who can teach me anything about getting this book into the hands of people.

Prolly six people read this site. Six and a half if you count midgets as people, but I don't, so just six. Do any of you six have any leaders? If so, who? If not, why?